Hannah Jachmann

Hannah leads data and insights at the Fremantle Dockers Football Club, providing a strategic advantage cultivated through experience in both the high-performance environment of professional sports and the global consumer goods landscape of Procter & Gamble.
Applying deep expertise in consumer behaviour, market research, strategy formulation, and business analytics, her contributions have consistently driven impactful projects across marketing and advertising, brand building, data and technology initiatives, and organisational effectiveness.

Beyond technical acumen, Hannah is adept at driving change, fostering strong leadership qualities, and effectively engaging stakeholders to ensure collective buy-in and successful project outcomes.
Driven by a passion for deciphering consumer motivations and translating data into actionable intelligence, she is a dedicated leader who inspires growth through coaching and continuous learning. Her distinctive blend of experiences offers a broad and insightful understanding of organisational complexities.